Everything behind the Accelerate partner program.
The homepage is the short version. Here is who builds it, how it compares, where your ad money goes, the terms in plain English and the support you get.
Built by Lighting Professionals. Not Another Marketing Agency.
Precision technology. Real contractor expertise. A better way to grow.
We make the product
Accelerate is built by the team behind Brighter Nights Lighting Technologies, a lighting manufacturer. Product knowledge, installation know how and training come from the people who build and sell it.
10 years in lighting and design
Your platform is written by people who know roofline spacing, HOA objections, seasonal demand and what a homeowner needs to see before saying yes.
A lighting and design specialist builds it with you
An experienced lighting and design specialist helps design your site, reviews your county and works with you on bids, pricing, install problems and what to run in your ads.
Full disclosure, up front
Brighter Nights Lighting Technologies is an affiliate of one of Accelerate's owners. Partners use Brighter Nights product on their permanent lighting installs, bought through their own distributor, with no inventory to carry. Everything else you owe and are owed is in the terms below and in the signed agreement.
State of the art, in a fraction of the time. Built by people who only win when you do.
An agency takes months to hand you a brochure site and gets paid whether or not your phone rings. We launch a site engineered to turn searches into booked jobs in two weeks, and our fee only exists when you earn.
Time to a live, lead generating site
Agency timeline is the typical range for a custom site with estimate tool and booking. Ours is from the day we have your onboarding materials.
Your success is our success
There is no retainer and no setup bill. Our fee is a percentage of the lighting revenue you earn, so we make nothing when you make nothing. Every tool we build exists to put more booked jobs on your calendar.
Built to book jobs, not to look pretty
An instant estimate in under a minute, financing prequal in the same flow, online booking with a deposit, ten city pages that rank for your county, and speed, schema and tracking done right. Every page has one job.
10 years in lighting and design
We make the product and we have installed, designed and sold it. Your site is written by people who know roofline spacing, HOA objections, seasonal demand and what a homeowner needs to see before they say yes.
Performance, side by side
| A marketing company | Accelerate partner | |
|---|---|---|
| Who gets paid when your phone does not ring | They do. The retainer is due either way | Nobody. The fee follows your revenue |
| How much they care | You are one of many accounts | Your growth is the whole business model |
| Lighting knowledge | You teach them the product | Built in from 10 years in lighting and design |
| Where the ad money comes from | You fund every dollar and pay a fee on top | 30% of every payment goes into your search ads |
| What happens after launch | Change requests become billable hours | Unlimited changes, weekly reports and a partner manager are in the fee |
| Speed | Months of revisions | Live in 10 to 14 days, then it keeps shipping |
Three ways to get a lighting website.
Agency figures are 2026 published ranges. Your fee is a share of revenue you actually earn, so it is lower when business is slow.
| Marketing agency | Do it yourself | Accelerate partner | |
|---|---|---|---|
| Upfront cash | $7,500 to $20,000 before tools | Your own time, then tools | $0 |
| Monthly retainer | $1,500 to $5,000, paid whether or not you book | Tool subscriptions | None. Fee only on revenue you earn |
| Lighting knowledge | None. You teach them | Learned the hard way | Built in. We make the product |
| Estimate tool, booking, financing | $2,000 to $10,000 each, extra | Rarely all three | All included |
| Time to launch | 4 to 8 months is typical | Months of your evenings | Live in 10 to 14 days |
| Ad spend help | You fund it all, plus a fee | You fund it all | 30% of every payment goes into your ads |
| What you own | The site, once paid in full | The site | The site, paid off by fees you already owed |
Agency route, year one at $300,000 revenue
Partner route, year one at $300,000 revenue
Revenue figures are estimates to show the math, not a promise of results.
30% of every fee dollar is spent on SEM and paid ads that ring your phone.
This is the part most agencies charge extra for. Here, it is built into the fee. For every dollar you pay us, 30 cents is spent on search engine marketing and paid ads for your business, in ad accounts in your name. You also match that 30% into your own local marketing, so your ad budget is double what we put in.
Search first
Google search ads (SEM) put your site in front of homeowners searching for permanent lighting in your county. Add the channels that work locally, such as Local Services and Meta.
In accounts you own
Ad accounts are created in your company's name. We build, tune and report the campaigns. If you leave after payoff or buyout, the accounts are yours.
Every dollar visible
Your dashboard shows ad spend by month and channel, clicks, leads and cost per lead, including what came from our 30%.
How your ad money works
30% of every payment goes into search ads for your business, in ad accounts you own. Your weekly report shows spend, clicks, leads and cost per lead.
Estimates to show how it works, not a promise of results.
Our promise on ad money
- Spent on time. 30% of every fee payment goes into your ads within 60 days.
- Spent on you. Only on advertising for your business.
- Shown to you. It appears on the ads tab of your dashboard, line by line.
- Not a buyout credit. The ad 30% does not reduce your ledger. The other 70% does.
You can leave if we do not deliver. We are covered if you do.
The plain terms below match the agreement. If anything here reads differently from the signed agreement, the agreement governs.
What we owe you
- Live in 10 to 14 days. Your launch scope goes live within 10 to 14 days of receiving your onboarding materials.
- Phase two in 90 days. City pages, use case pages and the rest ship within 90 days of launch as you approve them.
- Uptime. 99.5% monthly. If it is down more than 4 hours we tell you why and what we fixed.
- Ad money spent. 30% of every fee payment goes into your ads within 60 days, in accounts you can see.
- A weekly report. Ledger, credits, leads, rankings and what shipped.
- Someone who answers. Partner manager reply inside one business day and defects fixed within 5 business days.
If we miss any of these and do not fix it within 7 days of your written notice, you can cancel even inside your term, with no tail and no trailing fee.
What you owe us
- One set of books. Every lighting job counts, any entity or brand. Reported job by job by the 10th, owner certified, paid in 10 days.
- One payment provider. Every customer payment on a lighting job runs through the one merchant service provider connected to your site. No other way of taking payment.
- Bank access for reporting. You connect the business bank account that receives those payments and give Accelerate login access to it, so we can run your numbers and send your reports without waiting on you.
- Finish your term. Year one is committed. Leave a longer term early and you repay the discount you took.
- 30 day notice. After your term. Jobs quoted, contracted or deposited before then still owe the fee when the money lands.
- Match the ad spend. You put the same 30% into local marketing each year.
- Brighter Nights on your installs. Our product on your permanent lighting jobs, bought through your distributor.
- Licensed and insured. Current licenses, $1M general liability, and customer consent for texts.
If you leave before the site is paid off and do not buy it out within 30 days, the site comes down and we keep it. You keep your brand, customers and everything you brought. Credits are not refunded.
Yours from day one
Leads, customers, brand, and any domain you already own. In every case, however it ends.
On exit
You keep the domain, content license, ad accounts and licensed use of the photo library when you have paid off or bought out the site.
Optional equity
A conversion clause is available. It is never required.
You are never launching alone.
Product and bid training
Onboarding covers the product, how to bid it and how to sell it, taught by the team that makes it. Distributors stock it nationwide, so there is no inventory to carry.
A partner manager
One to two hours a week with a real person, a reply inside one business day and defects fixed within five business days.
A weekly report
Ledger, credits, leads, rankings and what shipped. You always know where things stand.
1. Ask
Comment or open a request in your dashboard.
2. Answer
Your partner manager replies inside one business day.
3. Ship
Changes are built and shown for your approval. Unlimited changes are included.
4. Report
It shows in the weekly report and your activity feed.
Ready to claim your county?
One partner per county, in every state. Applying commits you to nothing.